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Digital advertisement critics

FeaturedDigital advertisement critics

Some products or services need promotion and there's not thousand issues in to provide information if follows ethical rules. The problem arises when unsolicited advertisements start to be intrusive, track users, and try to convince when the user really doesn't need something or using it would produce benefits for everybody, leading to consumerism and with it more aggressions to the planet in critical aspects of toxicity, waste and resource depletion.

There are programs that block advertisements, and in fact, nobody could create prohibitions against it because any data receiver has freedom and tools for deciding what passes to the screen of his/her property. These programs are recommended for avoiding additional packets of data that make the web page slower, not only in required download time, but also for browsing it (vertical and horizontal scrolling). Like adBlocker.

It's interesting how this program has five stars after more than sixty thousand votes! It seems that unsolicited advertisements are not for everybody, or when they are outside the context.

An advertisement server doesn't provide data simply to a bunch of pages; adding little quantities of few kilobytes the result is a monstrosity that consumes a considerable part of the network. Advertisements and with them, electricity consumption. For that reason, advertisements have an unarguable counterpart when they cause more pollution to the atmosphere if the electricity is produced from not renewable sources. As of today, this occurs in great proportions.

Other issue is when advertisement providers establish tracking mechanisms toward users that prefer privacy. Written tricks in “Terms of service” aside, that's what they say when you ask. These methods are also energy dependent, and for the aforementioned reasons are unethical.

Likely when you receive data and filter advertisements or images with specialized software, it's also impossible to block users to click in advertisements on a pay per click basic scheme, only “for fun” and without planning to buy a single product or service. Those advertisers should anyway pay to the ad provider because today there are systems to track user interests, but not for solidly guaranteeing that the click is not a fraud. That confirms a great quantity of energy and resources lost for nothing and at the same time entities receiving money without deserving it.

We think that advertisements should be embedded in web pages and focused to visitors that are interested in an area. However, to promote something is a responsibility, so it's better to not let others say what's next!

10kOxygen continues with “ad free policies” during a year (now less) to confirm that we are not here with revenue as priority … who could?

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